Our Marketing Philosophy

We believe that every home deserves extraordinary marketing.

Clients around the world turn to Sotheby’s International Realty after considering one key question: "Who can do the most for me?” Our in-house marketing team specializes in leveraging the power of the Sotheby’s International Realty brand to create tailored marketing plans for every home we represent.

Print Marketing

Local. Regional.

Gibson Sotheby’s International Realty provides our clients with targeted local and regional print advertising opportunities. From community-focused newspapers to monthly magazines, we present properties to qualified buyers on a local level.

International.

We partner with global media powerhouses to introduce your home to discerning audiences worldwide. We complement those efforts with targeted digital and print advertising plans that are often exclusive to Sotheby’s International Realty including placements with The New York Times, The Wall Street Journal, Architectural Digest, Robb Report, Financial Times, and many others.

Digital Marketing

Presenting your home digitally is critical in today’s market as homebuyers are beginning their home searches online.

Through our investment in high-quality property photos, videos and 3D virtual tours, buyers are able to explore each space of a home digitally. In addition to this site, GibsonSothebysRealty.com and SothebysRealty.com, your property will appear on 50+ sites including WSJ.com, Realtor.com, Trulia.com, Zillow.com, Boston.com, and many more.

Leveraging powerful partnerships.

Sotheby’s International Realty has nurtured relationships with some of the most powerful media outlets. Now, with online marketing becoming a crucial part of driving traffic to Sotheby’s International Realty properties, we have leveraged these relationships by securing high profile banner ads and special microsites within NYTimes.com, WSJ.com and others.

Sophisticated social.

We craft exclusive social media content for people passionate about fine living. Sotheby’s International Realty’s has more than 850K followers viewing our content on Instagram, YouTube, Facebook, Pinterest, LinkedIn, Twitter, WeChat and our popular RESIDE®Blog. Our award-winning YouTube channel has more video views and subscribers than any other real estate brand.

Mobile Marketing

This year more searches will be done on mobile devices than on computers.

This means that we need the tools to allow prospective buyers to seamlessly search for property on their iPhones, iPads and other mobile devices. The SIR Mobile app allows you to see what is available, access the MLS information and to contact an agent — all based on your GPS location.

Click here to download the SIR Mobile app.

Public Relations

Sotheby’s International Realty is the most profiled company in the press.

Our public relations team fosters relationships with leading media outlets to achieve two objectives: increase traffic to our website and generate exposure for our listings. Our in-house Communications Manager proactively works on behalf of our listings to secure relevant press coverage.

Global Marketing

Your property deserves international exposure.

Sotheby’s International Realty is the only truly global real estate brand, with a network of residential brokerage companies in more than 70 countries and territories. Through our personal relationships, our sellers reach a highly qualified global clientele.