Seller’s Guide

An Unmatched Reputation of Quality Service and Expertise

Recognized worldwide, the prestige of the Sotheby’s brand is unparalleled. Established in 1744 in London for collectors of art and other fine possessions, the acclaimed auction house expanded to New York City in 1955 and is revered as a marketer of the world’s most treasured possessions. Sotheby’s International Realty inherited the iconic brand name in 1976, building upon its legacy by delivering unrivaled real estate service.

Gibson Sotheby’s International Realty’s connection to Sotheby’s is our unique difference from the rest. We continue the tradition of exceptional service upon which Sotheby’s was founded more than two and a half centuries ago and maintain an outstanding alliance of marketing efforts that present our properties to the esteemed Sotheby’s clientele, offering targeted exposure to a coveted and influential audience.

Marketing Your Property

We believe that exceptional properties deserve exceptional marketing. To maximize property exposure, Gibson Sotheby’s International Realty’s in-house team of marketing experts work closely with our agents to form strategic marketing plans to showcase your property through a local, national and global lens.

Our services include professional photography, custom brochures, targeted social advertising and email campaigns, as well as unrivaled digital exposure through our global media partners. In addition, to ensure that our campaigns are reaching the right audience of prospective buyers, we measure each campaign with a variety of analytics and reporting tools to define a marketing campaign’s impact and determine next steps.

Our Services Include:

• Professional Photography, Videography, and Matterport

• Custom Property Brochures

• Direct Mail Pieces

• Print and Digital Advertising Opportunities

• Targeted Social Media Campaigns

• Press Outreach

• Email Marketing